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Your success is our success
The people behind Growth Works have helped clients
across many sectors to introduce new products
or enter new markets during the last 15 years.
The case studies on this page illustrate how our
marketing expertise has been applied to organisations
large and small.
Rebranding and Repositioning
We were engaged to reposition
and rebrand an IT development toolset company
as an e-servicing application provider for the
financial services industry. This project involved
creating a new image for the organisation through
PR, collateral and a new dynamic website. The
target market was clearly defined into a number
of sub-sectors and a programme of targeted communications
was initiated to key decision-makers in companies
identified within these sectors. We created a
series of research studies on e-servicing within
these sub-sectors to engage our targets and raise
awareness of the client. The result was that in
the credit card sector, the client secured customers
that managed over 60% of the credit cards in the
UK.
New Market Entry
Working for an IT services
provider, we were asked to develop the strategy
for the company to enter the transportation market
in the UK. The company had experience and solutions
developed through working with clients in mainland
Europe and the Far East. The project involved
determining which of these solutions could be
delivered in the UK and conducting market research
to build an understanding of the market requirements
and decision-making structure across the road,
rail and air sectors. This research allowed the
client to focus on a smaller number of solutions
that enabled it to win new business in the rail
and air sectors.
Franchising
Growth Works were engaged
by a small IT educational services provider to
advise on how they could grow their owner-managed
business. Their business was built around an innovative
teaching methodology based on classroom sessions
and e-learning assignments managed through a portal.
We provided advice on how the market for e-learning
was changing through government initiatives and
provided a number of models on how they could
capitalise on this trend. We advised the client
to adopt a franchising model and provided a plan
on how to protect their IPR, package their offer
and find franchisees. The project is ongoing.
New Delivery Models
As a Swiss SWIFT software
solutions provider, our client wanted to enter
the UK market and target organisations that were
not already serviced by its long-established UK-based
competitors. We developed a business plan with
a specialist payments consultancy and an IT services
provider to build a bureau based on their software.
During the first year, we signed a number of clients
from asset managers to hedge funds to overseas
banking subsidiaries onto the bureau. We launched
a number of high profile events to the target
market and helped establish the IT services provider
as a SWIFT services provider in the UK leading
in turn to a multi-million pound project to replace
the entire payments infrastructure for a major
bank in the UK.
Strategic
Development
Growth Works have been engaged
as the interim marketing director for an offshore
IT and BPO services provider to provide a clear
marketing strategy for the organisation and the
marketing and sales plan to act upon it. We
reviewed the organisation's current portfolio of
solutions, clients, skillsets and strategy through
a number of facilitated workshops with senior
management based at their Indian head office. A
clear and concise strategy was developed and
agreed by all parties alongside a measurable
action plan to ensure the strategy will be
implemented. The role also involves acting as
country manager running a sales team based in the
UK and India. The project is ongoing.
Marketing and Sales Outsourcing
When our client had a bright
idea on how to revolutionise the competition market
in the UK, they turned to Growth Works to develop
a go-to-market strategy to bring their idea to
fruition. We provided an analysis of their target
markets including identification of key targets
in the media market. Growth Works have subsequently
been engaged to build the market positioning for
the offer and to take the responsibility for building
a sales and marketing team to support the launch
in the UK. The project is ongoing.
Financial
Sector Marketing
Growth Works
has been engaged by a payments consultancy to
deliver a number of marketing communications
projects, including new collateral, website
content and seminar organisation. With over 10
years experience in marketing IT services to the
financial services sector and a broad
understanding of the many niche markets within the
sector, Growth Works can provide insight and
understanding to organisations wishing to enter or
grow market share with the Financial Services
sector.
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