Why Strategic Marketing?

Strategic marketing is often neglected by organisations as they struggle to establish their products or services in their target markets through tactical lead generation marketing activities or even worse unfocused sales prospecting.

Strategic marketing is not just for large companies – by analysing what your target market really looks like and needs; by examining closely your competition and potential partners or channels to market; and by fully understanding your value proposition and differentiators – you will be better placed to grow your business and waste less resources to win business.

Growth Works offers a clear process with fixed price deliverables to help their clients take a more strategic view of their business:

•  Induction
•  Market Analysis
•  Competitor Analysis
•  Partner Map
•  Value Proposition    Workshop
•  Strategic Marketing Plan
•  Marketing Communications  Plan

Induction - 3 days
Interviews with management, sales and other staff plus desk work to allow consultant to fully understand the current business and product strategy

Market Analysis - 5 days
Based on independent market research (may incur additional costs) to cover market sizing, growth, participants, influencers and potential for exploiting client’s solution.

Competitor Analysis - 5 days
Review of competitor’s product features, market positioning, customer references, partners, financials, strategic positioning and strengths and weaknesses relative to client’s product.

Partner Map - 5 days
Partner map showing potential and existing partners by category (e.g. complementary, technology, implementation, influencer) with analysis of product features, market positioning, customer references, other partners, financials, and strategic positioning

Value Proposition Workshop - 5 days
Based on above inputs, a facilitated workshop will be run to agree specific value propositions for client’s solution at a number of levels – by sector, business, IT and technology. Report to be written containing value propositions, justification and differentiators.

Strategic Marketing Plan - 5 days
Based on above inputs, a concise strategic marketing plan will be written including SWOT analysis, external factors, segmentation criteria, financial factors, etc.

Marketing Communications Plan - 5 days
Building an agreed marketing communications plan of relevant external and internal events, direct mail activity, collateral preparation targets, etc. fully costed and with project plans for each activity.